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Built for consumer & marketing researchers

Run your whole consumer study in one place.

Build your questionnaire. Collect the data. Run real analysis — CFA, SEM, conjoint — right in your browser. Then write it up in APA. One tool, one place.

Start free See how it works
Real analysis built in — CFA, SEM, conjoint — right in your browser
Built by a researcher, for researchers — free during public beta.
Shape — build the study editing
Drop in validated scales — sources and DOIs included.
Collect — watch it come in live
412responses · 76% completion
Completed312 · 76%
Partial44 · 11%
Rejected56 · 14%
Avg. time
8m 42s
Attention fails
12
Mobile
61%
Quality flags, duplicate-IP and attention checks — automatic.
Analyze — CB-SEM fitted fitted
x1 x2 x3 .84 Trustξ₁ β .62p<.001 Intentη₁R²=.38 y1 y2
CFI
0.967 ✓
RMSEA
0.041 ✓
SRMR
0.038 ✓
HTMT
0.71 ✓
Computed in your browser — the analysis ran on 412 responses without sending them anywhere.
Report — APA write-up ready

Confirmatory factor analysis (MLR, N = 412) showed acceptable fit: CFI = .967, RMSEA = .041, SRMR = .038. Composite reliability (CR = .88–.92) and AVE (.61–.66) exceeded thresholds; HTMT below .85 supported discriminant validity.

.docxLaTeXAPA tablesPath diagramCodebook
Article description — an APA paragraph you own, written from your numbers.
Built-in analysis: CFACB-SEMPLS-SEMα / ω / CR / AVEHTMTCMBConjoint
The problem

Most research lives in four or five tools.

You build it in one app, collect in another, then export to a stats program to run SEM. Every step between tools costs time and adds mistakes.

Survey tool Recruiting Export Stats package Format tables by hand

Few tools are built for academic research.

Survey and stats apps are made for general use — not for latent variables, measurement models, or the standards your field expects. You end up bending the tool to fit the method.

Latent variables Measurement models Invariance Not built into general tools

Results are only half the work.

To publish you need the right analyses — reliability, validity, invariance, mediation — and tables and figures in APA format. Most tools stop at the numbers and leave the formatting to you.

Reliability Validity Mediation APA tables & figures by hand
One platform, four steps

One platform — survey to report

Create your study, collect the data, analyze it, and write it up — without leaving Explonia.
The data you collect is the data you analyze.

01 Build

Build your study

Build a strong study from ready-made parts — not a blank form.

16 question types
Single choiceMultiple choiceLikert matrixBipolarScaleNPSSliderVisual scaleRankingConstant sumOpen textDateFile uploadMatrix dropdownSelection gridMultiple-choice matrix
Validated scale library

Scales and items with sources and DOIs. Reverse coding. Reuse across studies.

Experiment design

A/B…H groups for between-group tests. Randomize order. Stimulus blocks.

Logic & setup

Show/hide rules, time limits, 5 respondent languages. Import from a spreadsheet. Brand it Pro

Real builder — recorded in the app

02 Collect

Run your fieldwork

Share one link, watch the data come in, and keep it clean.

Share & protect

Public link with password, CAPTCHA and duplicate-IP protection. Pick your own link name Pro

Control the sample

Set a response cap and open/close dates. Respondents can resume a saved session.

Watch quality live

Completed, partial and rejected counts. Average time, device, attention-check flags.

Clean export

CSV/XLSX with a codebook, SPSS (.sav), R and Python scripts, LaTeX tables.

Recruit on Prolific without leaving Explonia — launch your study to a vetted panel in a few clicks Pro

Real fieldwork — recorded in the app

03 Analyze

Get results you can defend

Run the real models on your own data — the same ones as lavaan, AMOS and SmartPLS. See the validation →

Factor & SEM

CFA, CB-SEM, PLS-SEM, interactive path diagram, measurement invariance.

Group & relationship

Between-groups (auto-picks the test), repeated measures, regression, mediation, EFA, conjoint (ratings, choice-based/CBC-HB, ranking).

Reliability & validity

α, ω, CR, AVE, HTMT (with CI), Fornell-Larcker, and the full CMB battery (VIF, CLF/ULMC, Harman).

Power & sample size

A-priori and post-hoc power, and the N you need for your effect — plan and justify the sample.

Private by design: the analysis runs in your browser — your data is not sent anywhere to be analysed. (Responses are stored securely in the EU, under your control.)

Real analysis — recorded in the app

04 Report

Write it up and export

Turn the results into a manuscript-ready write-up — and keep it reproducible.

Article description

An APA results paragraph, written from your real numbers — you stay the author.

APA report (.docx) Pro

One click to a Word report — tables, figures and prose, formatted to APA.

Publication tables

APA tables to Word and LaTeX. Export the path diagram for your manuscript.

Reproducible

SPSS (.sav), R and Python scripts with a codebook — anyone can re-run it.

Write-up & export — recorded in the app

Start free
Less manual work

Get an APA results paragraph, written from your numbers

Each analysis comes with an Article description: a short results paragraph in APA style, built from the real numbers from your data. You stay the author — Explonia just removes the typing.

Article description · CFA

Confirmatory factor analysis was conducted using the Maximum Likelihood Robust (MLR) estimator (N = 412). Model fit was acceptable: CFI = 0.967, RMSEA = 0.041 [0.022, 0.059], SRMR = 0.038. All factor loadings were statistically significant (p < .001) and exceeded 0.50. Composite reliability (CR = .88–.92) and average variance extracted (AVE = .61–.66) exceeded recommended thresholds. Discriminant validity was supported by HTMT ratios below .85.

These are your numbers, written up — not text made up by a chatbot. Every sentence is yours to edit.
Why Explonia

One platform replaces your survey tool and your stats package

A survey tool only collects answers. A stats program needs your data exported into it. Explonia is both — and computes correctly.

The survey side
Replaces your survey & fieldwork tool

Build validated studies, collect on a public link with quality control, and recruit on Prolific — without an enterprise contract or a sales call. Free to start.

Does the job of Google Forms and Qualtrics
The analysis side
Replaces your statistics package

Run CFA, CB-SEM, PLS-SEM and conjoint with α, ω, CR, AVE, HTMT and the full CMB battery — the same models and estimators, cross-checked against R, with no export step.

Does the job of SmartPLS, AMOS and lavaan

See the full comparison — Explonia vs Qualtrics, SmartPLS & AMOS →

Andrzej Szymkowiak, PhD — founder of Explonia
Built by a working researcher
"I built the tool I needed myself — one place to build a study, collect the data, and run the analysis a reviewer will trust."

Andrzej Szymkowiak, PhD — consumer-behavior researcher. Published in Journal of Business Research, Technology in Society, Food Quality and Preference, Trends in Food Science & Technology, Journal of Consumer Behaviour, Journal of Brand Management, British Journal of Educational Technology, Journal of Retailing and Consumer Services and Journal of Cleaner Production, among others.

Cited 3,200+ timesh-index 22Author & reviewer
LinkedIn Google Scholar
Pricing

Free while we're in beta

Every feature is free during public beta — no card, and no plan to choose. Sign up and you get full access right away.

Beta

Everything, free — no card

The full builder, fieldwork, the complete analysis set, APA write-up and every export. No plan to choose while we're in beta.

We ask one thing back: tell us what breaks. Report any bug or problem — your feedback shapes what we build next.

Start free

Anything you build in beta stays yours — beta users keep free access through launch.

See where pricing is heading

A preview of the plans we expect after beta — academic pricing, in EUR. The full analysis set stays on every plan; paid plans only lift the limit on studies and responses.

Free
Try the whole tool on a small sample.
€0forever
No card needed
Start free
  • Full builder · all 16 question types · logic & A/B
  • Public link, CAPTCHA, quality monitor
  • The full analysis set — CFA, SEM, conjoint, regression…
  • CSV / XLSX export
  • 1 study · 100 responses
Academic
One complete study, from start to publication.
€29once
one study · unlimited responses · 12 months
Get started
  • Everything in Free, plus:
  • Unlimited responses on one study
  • SPSS (.sav), R scripts, LaTeX + full codebook
  • Validated scale library
  • Invite your supervisor to view
Most popular
Academic PRO
For a research program — many studies over time.
€31/mo · billed yearly
2 studies at a time · save 20% yearly
Studies at a time: 2
Start a research program
  • Everything in Academic, plus:
  • 2 to unlimited studies at a time · up to 10 teammates
  • One-click APA report (.docx) — tables, figures, prose
  • Your own & team libraries · saved analysis setups
  • Branding (logo, colors, font) · recruit on Prolific
Enterprise — for a department or university Many accounts under one agreement, with domain sign-up so everyone at your institution is set up automatically. White-labelCustom domainSSO & DPAInvoice / POSLA
Talk to us
Results you can defend

Run your whole study in one place

Build it, collect it, and get results you can defend — without leaving your browser. Free to start.

Start free See how it works