Brand Attitude
Brand Attitude — Overall evaluative impression of a brand as good, pleasant, and favorable. 'Astute Apparel' was a fictional brand name used as an experimental stimulus in the original study.
What it measures
Overall evaluative impression of a brand as good, pleasant, and favorable. 'Astute Apparel' was a fictional brand name used as an experimental stimulus in the original study.
Scale items
- My impression of this brand is good.
- My impression of this brand is pleasant.
- My impression of this brand is favorable.
Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.
Source and citation
Borusiak, B., Szymkowiak, A., Pierański, B., Musso, F., & Biesiada, D. (2024). Stains That Can't be Washed: Empirically Evaluating Company's Harm Inflicted by Greenwashing and Social Washing. European Journal of Interdisciplinary Studies. https://doi.org/10.24818/ejis.2024.15
Reference table
| Property | Detail |
|---|---|
| Construct | Brand Attitude |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | European Journal of Interdisciplinary Studies (2024) |
| DOI | 10.24818/ejis.2024.15 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Brand Attitude — validated scale (2024). Explonia. https://explonia.com/scales/brand-attitude/
Last updated: August 2026
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