Brand Experience — Affective
Brand Experience — Affective — Measures affective responses (feelings, emotions) evoked by brand-related stimuli.
What it measures
Measures affective responses (feelings, emotions) evoked by brand-related stimuli.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty?. Journal of Marketing. https://doi.org/10.1509/jmkg.73.3.052
Reference table
| Property | Detail |
|---|---|
| Construct | Brand Experience — Affective |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | Journal of Marketing (2009) |
| DOI | 10.1509/jmkg.73.3.052 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Brand Experience — Affective — validated scale (2009). Explonia. https://explonia.com/scales/brand-experience-affective/
Last updated: July 2026
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