Brand Experience
Brand Experience — Likert scale capturing the sensory, affective, and cognitive experience evoked by a wine brand.
What it measures
Likert scale capturing the sensory, affective, and cognitive experience evoked by a wine brand.
Scale items
- X appeals to my senses
- X induces feelings and sentiments
- I find X interesting in a sensory way
Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.
Source and citation
Garczarek-Bak, U., Szymkowiak, A., Jaks, Z., & Jansto, E. (2024). Impact of product vs brand storytelling on online customer experience. International Journal of Wine Business Research, 36(3), 370–405. https://doi.org/10.1108/IJWBR-07-2023-0041
Reference table
| Property | Detail |
|---|---|
| Construct | Brand Experience |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | International Journal of Wine Business Research (2024) |
| DOI | 10.1108/IJWBR-07-2023-0041 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Brand Experience — validated scale (2024). Explonia. https://explonia.com/scales/brand-experience/
Last updated: July 2026
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