Concern over Deal
Concern over Deal — Post-purchase concern that the deal was unfair: the consumer wonders whether they were misled by the purchase. Items are shown in a brand-generic form; in the original study they referred to a fictional wine brand and its labels.
What it measures
Post-purchase concern that the deal was unfair: the consumer wonders whether they were misled by the purchase. Items are shown in a brand-generic form; in the original study they referred to a fictional wine brand and its labels.
Scale items
- After buying the product, I would wonder if I had been fooled.
- After buying the product, I would wonder if they had spun me a line.
- After buying the product, I would wonder whether there was something wrong with the deal I got.
Items reproduced from the original open-access article, published under a CC BY license. © The authors. Please cite the original source below.
Source and citation
Szymkowiak, A., Antoniak, M. A., & Konuk, F. A. (2026). When green claims backfire: How consumer distrust fuels boycotts against greenwashers. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2026.104946 https://doi.org/10.1016/j.jretconser.2026.104946
Reference table
| Property | Detail |
|---|---|
| Construct | Concern over Deal |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | Journal of Retailing and Consumer Services (2026) |
| DOI | 10.1016/j.jretconser.2026.104946 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Concern over Deal — validated scale (2026). Explonia. https://explonia.com/scales/concern-over-deal/
Last updated: August 2026
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