Consumers' Engagement with Social-media Brand-related Content
Consumers' Engagement with Social-media Brand-related Content — A hierarchical formative scale measuring consumers' engagement with brand-related social-media content across three ordinal levels: consumption, contribution, and creation.
What it measures
A hierarchical formative scale measuring consumers' engagement with brand-related social-media content across three ordinal levels: consumption, contribution, and creation.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Schivinski, B., Christodoulides, G., & Dabrowski, D. (2016). Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale That Identifies Levels of Social-Media Engagement with Brands. Journal of Advertising Research. https://doi.org/10.2501/JAR-2016-004
Reference table
| Property | Detail |
|---|---|
| Construct | Consumers' Engagement with Social-media Brand-related Content |
| Number of items | 10 |
| Response format | Likert-like |
| Journal | Journal of Advertising Research (2016) |
| DOI | 10.2501/JAR-2016-004 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Consumers' Engagement with Social-media Brand-related Content — validated scale (2016). Explonia. https://explonia.com/scales/consumers-engagement-with-social-media-brand-related-content/
Last updated: August 2026
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