Exploratory Buying Behavior Tendencies — Exploratory Information Seeking
Exploratory Buying Behavior Tendencies — Exploratory Information Seeking — A 10-item reflective subscale measuring the tendency to gather marketplace information out of curiosity, independent of purchase intent.
What it measures
A 10-item reflective subscale measuring the tendency to gather marketplace information out of curiosity, independent of purchase intent.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Baumgartner, H., & Steenkamp, J.-B. E. M. (1996). Exploratory Consumer Buying Behavior: Conceptualization and Measurement. International Journal of Research in Marketing. https://doi.org/10.1016/0167-8116(95)00037-2
Reference table
| Property | Detail |
|---|---|
| Construct | Exploratory Buying Behavior Tendencies — Exploratory Information Seeking |
| Number of items | 5 |
| Response format | Likert-like |
| Journal | International Journal of Research in Marketing (1996) |
| DOI | 10.1016/0167-8116(95)00037-2 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Exploratory Buying Behavior Tendencies — Exploratory Information Seeking — validated scale (1996). Explonia. https://explonia.com/scales/exploratory-buying-behavior-tendencies-exploratory-information-seeking/
Last updated: August 2026
Run your whole study in one place
Build it, collect it, and get publication-grade analysis with a draft APA paragraph you can edit. Free to start. No credit card.
Start free