Green Consumer Values
Green Consumer Values — The importance of environmental considerations in a consumer's purchasing decisions and everyday choices. Items are shown in a product/company-generic form; in the original study they referred to personal care products and the type of organization (local manufacturer vs large corporation).
What it measures
The importance of environmental considerations in a consumer's purchasing decisions and everyday choices. Items are shown in a product/company-generic form; in the original study they referred to personal care products and the type of organization (local manufacturer vs large corporation).
Scale items
- It is important to me that the products I use do not harm the environment.
- I consider the potential environmental impact of my actions when making many of my decisions.
- My purchase habits are affected by my concern for our environment.
- I am concerned about wasting the resources of our planet.
- I would describe myself as environmentally responsible.
- I am willing to be inconvenienced in order to take actions that are more environmentally friendly.
Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.
Source and citation
Adapted from Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through green-tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336–354. https://doi.org/10.1016/j.jcps.2013.11.002 in: Szymkowiak, A., Szaban, M., & Plotkina, D. (2026). The role of organization type in shaping consumer perceptions of trust, competence, and goodwill – and its impact on green product purchase intentions. Journal of Business Research, 214, 116275. https://doi.org/10.1016/j.jbusres.2026.116275 https://doi.org/10.1016/j.jbusres.2026.116275
Reference table
| Property | Detail |
|---|---|
| Construct | Green Consumer Values |
| Number of items | 6 |
| Response format | Likert-like |
| Journal | Journal of Business Research (2026) |
| DOI | 10.1016/j.jbusres.2026.116275 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Green Consumer Values — validated scale (2026). Explonia. https://explonia.com/scales/green-consumer-values/
Last updated: August 2026
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