Healthy Eating Orientation
Healthy Eating Orientation — The degree to which a person is oriented toward and motivated by healthy eating in their food choices.
What it measures
The degree to which a person is oriented toward and motivated by healthy eating in their food choices.
Scale items
- The healthfulness of food has impact on my food choices
- I am very particular about the healthfulness of food I eat
- I always follow a healthful and balanced diet
Items reproduced from the original open-access article, published under a CC BY license. © The authors. Please cite the original source below.
Source and citation
Szymkowiak, A., Antoniak, M. A., & Borusiak, B. (2022). The role of health orientation in determining purchase intention and behaviour. British Food Journal, 124(13), 559–577. https://doi.org/10.1108/BFJ-12-2021-1272
Reference table
| Property | Detail |
|---|---|
| Construct | Healthy Eating Orientation |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | British Food Journal (2022) |
| DOI | 10.1108/BFJ-12-2021-1272 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Healthy Eating Orientation — validated scale (2022). Explonia. https://explonia.com/scales/healthy-eating-orientation/
Last updated: July 2026
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