Hedonic Motivation
Hedonic Motivation — The fun or pleasure derived from using a technology, shown to play an important role in determining technology acceptance and use in consumer contexts by Venkatesh et al. (2012).
What it measures
The fun or pleasure derived from using a technology, shown to play an important role in determining technology acceptance and use in consumer contexts by Venkatesh et al. (2012).
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Venkatesh, V., Thong, J. Y. L., Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly. https://doi.org/10.2307/41410412
Reference table
| Property | Detail |
|---|---|
| Construct | Hedonic Motivation |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | MIS Quarterly (2012) |
| DOI | 10.2307/41410412 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Hedonic Motivation — validated scale (2012). Explonia. https://explonia.com/scales/hedonic-motivation/
Last updated: August 2026
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