Market Mavenism Scale
Market Mavenism Scale — A 6-item scale measuring the tendency to possess and diffuse general marketplace information about products, prices, and stores to other consumers.
What it measures
A 6-item scale measuring the tendency to possess and diffuse general marketplace information about products, prices, and stores to other consumers.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Feick, L. F., & Price, L. L. (1987). The Market Maven: A Diffuser of Marketplace Information. Journal of Marketing. https://doi.org/10.1177/002224298705100107
Reference table
| Property | Detail |
|---|---|
| Construct | Market Mavenism Scale |
| Number of items | 6 |
| Response format | Likert-like |
| Journal | Journal of Marketing (1987) |
| DOI | 10.1177/002224298705100107 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Market Mavenism Scale — validated scale (1987). Explonia. https://explonia.com/scales/market-mavenism-scale/
Last updated: August 2026
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