Perceived Brand Authenticity — Continuity
Perceived Brand Authenticity — Continuity — A 3-item reflective subscale measuring the degree to which a brand is perceived as maintaining consistency and staying true to its roots over time.
What it measures
A 3-item reflective subscale measuring the degree to which a brand is perceived as maintaining consistency and staying true to its roots over time.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of Consumer Psychology. https://doi.org/10.1016/j.jcps.2014.11.006
Reference table
| Property | Detail |
|---|---|
| Construct | Perceived Brand Authenticity — Continuity |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | Journal of Consumer Psychology (2014) |
| DOI | 10.1016/j.jcps.2014.11.006 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Perceived Brand Authenticity — Continuity — validated scale (2014). Explonia. https://explonia.com/scales/perceived-brand-authenticity-continuity/
Last updated: August 2026
Run your whole study in one place
Build it, collect it, and get publication-grade analysis with a draft APA paragraph you can edit. Free to start. No credit card.
Start free