Perceived Risk — Social
Perceived Risk — Social — The social facet of perceived risk capturing a consumer's concern that purchasing a product could lead others to think less of them.
What it measures
The social facet of perceived risk capturing a consumer's concern that purchasing a product could lead others to think less of them.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Stone, R. N., Grønhaug, K. (1993). Perceived Risk: Further Considerations for the Marketing Discipline. European Journal of Marketing. https://doi.org/10.1108/03090569310026637
Reference table
| Property | Detail |
|---|---|
| Construct | Perceived Risk — Social |
| Number of items | 1 |
| Response format | Likert-like |
| Journal | European Journal of Marketing (1993) |
| DOI | 10.1108/03090569310026637 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Perceived Risk — Social — validated scale (1993). Explonia. https://explonia.com/scales/perceived-risk-social/
Last updated: August 2026
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