Perceived Value
Perceived Value — Consumer's overall assessment of the utility of a product based on perceptions of what is received relative to what is given, measured as a trade-off between quality received and price paid.
What it measures
Consumer's overall assessment of the utility of a product based on perceptions of what is received relative to what is given, measured as a trade-off between quality received and price paid.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Dodds, W. B., Monroe, K. B., Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers' Product Evaluations. Journal of Marketing Research. https://doi.org/10.1177/002224379102800305
Reference table
| Property | Detail |
|---|---|
| Construct | Perceived Value |
| Number of items | 5 |
| Response format | Likert-like |
| Journal | Journal of Marketing Research (1991) |
| DOI | 10.1177/002224379102800305 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Perceived Value — validated scale (1991). Explonia. https://explonia.com/scales/perceived-value/
Last updated: August 2026
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