Perceived Virality of a Challenge
Perceived Virality of a Challenge — Perceived likelihood that a challenge will spread widely and attract views and followers. In the original study, 'challenge' referred to a specific TikTok viral challenge.
What it measures
Perceived likelihood that a challenge will spread widely and attract views and followers. In the original study, 'challenge' referred to a specific TikTok viral challenge.
Scale items
- This challenge is likely to attract a significant number of views.
- Participating in this challenge could potentially attract numerous followers for the user.
- Engaging in this challenge could bring interest in the user's account.
- Taking on this challenge may lead to increased popularity for the user.
Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.
Source and citation
Szymkowiak, A., Madias, K., & Garczarek-Bak, U. A. (2025). Risk, reward, and recognition: The influence of safety perception on viral challenge participation on social media. Technology in Society, 81, 102860. https://doi.org/10.1016/j.techsoc.2025.102860
Reference table
| Property | Detail |
|---|---|
| Construct | Perceived Virality of a Challenge |
| Number of items | 4 |
| Response format | Likert-like |
| Journal | Technology in Society (2025) |
| DOI | 10.1016/j.techsoc.2025.102860 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Perceived Virality of a Challenge — validated scale (2025). Explonia. https://explonia.com/scales/perceived-virality-of-a-challenge/
Last updated: August 2026
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