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Scale

Personal Norms Regarding Meat Consumption Reduction

Personal Norms Regarding Meat Consumption Reduction — Scale measuring individuals' internalized moral obligation to reduce their personal meat consumption.

personal norms regarding meat consumption reduction scale

What it measures

Scale measuring individuals' internalized moral obligation to reduce their personal meat consumption.

Scale items

  1. MCR is consistent with my system of values.
  2. I think that if meat production is harmful to the natural environment, I should eat less meat.
  3. My moral principles force me to reduce my meat consumption.

Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.

Source and citation

Borusiak, B., Szymkowiak, A., Kucharska, B., Gálová, J., & Mravcová, A. (2022). Predictors of intention to reduce meat consumption due to environmental reasons – Results from Poland and Slovakia. Meat Science, 184, 108674. https://doi.org/10.1016/j.meatsci.2021.108674

Reference table

Scale at a glance
PropertyDetail
ConstructPersonal Norms Regarding Meat Consumption Reduction
Number of items3
Response formatLikert-like
JournalMeat Science (2022)
DOI10.1016/j.meatsci.2021.108674

How to cite this page

If this page helped your research, you can cite it (APA 7):

Szymkowiak, A. (2026). Personal Norms Regarding Meat Consumption Reduction — validated scale (2022). Explonia. https://explonia.com/scales/personal-norms-regarding-meat-consumption-reduction/

Last updated: July 2026

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