Product Familiarity Behaviour during Pandemic
Product Familiarity Behaviour during Pandemic — Tendency to purchase only familiar and trusted food brands when shopping during a pandemic.
What it measures
Tendency to purchase only familiar and trusted food brands when shopping during a pandemic.
Scale items
- Purchasing already known food products.
- Purchasing trusted food brands.
- Choosing familiar products.
Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.
Source and citation
Szymkowiak, A., Gaczek, P., Jeganathan, K., & Kulawik, P. (2021). The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers. Journal of Consumer Behaviour, 20, 48–60. https://doi.org/10.1002/cb.1853
Reference table
| Property | Detail |
|---|---|
| Construct | Product Familiarity Behaviour during Pandemic |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | Journal of Consumer Behaviour (2020) |
| DOI | 10.1002/cb.1853 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Product Familiarity Behaviour during Pandemic — validated scale (2020). Explonia. https://explonia.com/scales/product-familiarity-behaviour-during-pandemic/
Last updated: July 2026
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