Product Liking
Product Liking — Semantic differential scale capturing affective product liking after an AR product presentation.
What it measures
Semantic differential scale capturing affective product liking after an AR product presentation.
Scale items
- 1 (Very bad) – 7 (Very good)
- 1 (Very unpleasant) – 7 (Very pleasant)
- 1 (Not likable at all) – 7 (Very likable)
Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.
Source and citation
Jeganathan, K., & Szymkowiak, A. (2023). Playing with food – The effects of augmented reality on meal perceptions. Food Quality and Preference, 111, 104969. https://doi.org/10.1016/j.foodqual.2023.104969
Reference table
| Property | Detail |
|---|---|
| Construct | Product Liking |
| Number of items | 3 |
| Response format | Likert-like |
| Journal | Food Quality and Preference (2023) |
| DOI | 10.1016/j.foodqual.2023.104969 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Product Liking — validated scale (2023). Explonia. https://explonia.com/scales/product-liking/
Last updated: July 2026
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