Purchase Intention (AR context)
Purchase Intention (AR context) — Scale measuring consumers' intention to purchase a product after evaluating it through augmented reality.
What it measures
Scale measuring consumers' intention to purchase a product after evaluating it through augmented reality.
Scale items
- 1 (Not at all certain) – 7 (Very certain)
- 1 (Highly unlikely) – 7 (Highly likely)
- 1 (Definitely improbable) – 7 (Definitely probable)
- 1 (It is highly unlikely) – 7 (It is highly likely)
Items reproduced with the permission of the scale authors. © The authors. Please cite the original source below.
Source and citation
Jeganathan, K., & Szymkowiak, A. (2023). Playing with food – The effects of augmented reality on meal perceptions. Food Quality and Preference, 111, 104969. https://doi.org/10.1016/j.foodqual.2023.104969
Reference table
| Property | Detail |
|---|---|
| Construct | Purchase Intention (AR context) |
| Number of items | 4 |
| Response format | Likert-like |
| Journal | Food Quality and Preference (2023) |
| DOI | 10.1016/j.foodqual.2023.104969 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Purchase Intention (AR context) — validated scale (2023). Explonia. https://explonia.com/scales/purchase-intention-ar-context/
Last updated: July 2026
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