Sale Proneness
Sale Proneness — A heightened propensity to respond to a purchase offer because it is framed as a sale, beyond purely economic motivation, validated by Lichtenstein, Ridgway & Netemeyer (1993).
What it measures
A heightened propensity to respond to a purchase offer because it is framed as a sale, beyond purely economic motivation, validated by Lichtenstein, Ridgway & Netemeyer (1993).
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Lichtenstein, D. R., Ridgway, N. M., Netemeyer, R. G. (1993). Price Perceptions and Consumer Shopping Behavior: A Field Study. Journal of Marketing Research. https://doi.org/10.1177/002224379303000208
Reference table
| Property | Detail |
|---|---|
| Construct | Sale Proneness |
| Number of items | 5 |
| Response format | Likert-like |
| Journal | Journal of Marketing Research (1993) |
| DOI | 10.1177/002224379303000208 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Sale Proneness — validated scale (1993). Explonia. https://explonia.com/scales/sale-proneness/
Last updated: August 2026
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