Utilitarian Shopping Value
Utilitarian Shopping Value — Captures the functional, task-related worth of a shopping trip in terms of how efficiently it accomplishes the consumer's product-acquisition goals.
What it measures
Captures the functional, task-related worth of a shopping trip in terms of how efficiently it accomplishes the consumer's product-acquisition goals.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research. https://doi.org/10.1086/209376
Reference table
| Property | Detail |
|---|---|
| Construct | Utilitarian Shopping Value |
| Number of items | 4 |
| Response format | Likert-like |
| Journal | Journal of Consumer Research (1994) |
| DOI | 10.1086/209376 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Utilitarian Shopping Value — validated scale (1994). Explonia. https://explonia.com/scales/utilitarian-shopping-value/
Last updated: August 2026
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