Vanity Scale — Physical Concern
Vanity Scale — Physical Concern — Measures excessive concern for one's physical appearance as a trait relevant to consumer behavior.
What it measures
Measures excessive concern for one's physical appearance as a trait relevant to consumer behavior.
Scale items
The item wording is under the publisher's copyright, so we do not reproduce it here. You can find the full items in the original article (see the DOI below). In Explonia, signed-in users get this scale complete in the built-in library and can add it to their own study — no need to find the items yourself. For use in your own research; please cite the original source.
Source and citation
Netemeyer, R. G., Burton, S., & Lichtenstein, D. R. (1995). Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior. Journal of Consumer Research. https://doi.org/10.1086/209422
Reference table
| Property | Detail |
|---|---|
| Construct | Vanity Scale — Physical Concern |
| Number of items | 5 |
| Response format | Likert-like |
| Journal | Journal of Consumer Research (1995) |
| DOI | 10.1086/209422 |
How to cite this page
If this page helped your research, you can cite it (APA 7):
Szymkowiak, A. (2026). Vanity Scale — Physical Concern — validated scale (1995). Explonia. https://explonia.com/scales/vanity-scale-physical-concern/
Last updated: July 2026
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